معلومات عضو التدريس

I am Dr. Hazem Mohammad Alkasassbeh, Assistant Professor of Marketing at Applied Science Private University (ASU), Jordan (since July 2024). I hold a Ph.D. in Marketing from Universiti Utara Malaysia (2017), an MSc, and a BSc in Marketing. With 20+ years of experience, | including roles as BTEC Pearson Instructor, Deputy Administrator, and Marketing Executive at Jordan Post Company.
My research focuses on Digital Marketing strategies, business intelligence, E-commerce, Branding in the Digital Space, and Pedagogy in Digital Marketing. I have published peer?reviewed journal articles and Springer conference proceedings on digital influencers, packaging innovation, HR training, crisis management, and ChatGPT in decision?making.
I serve on university committees (Academic Guidance), hold IT/English/sales perstigious certifications, and bring strengths in statistical analysis, team management, confidentiality, intellectual curiosity, and sound decision?making.

I hold a Ph.D. in Marketing from Universiti Utara Malaysia (2017), an MSc, and a BSc in Marketing.

Assistant Professor of Marketing at Applied Science Private University (ASU), Jordan (since July 2024). With 20+ years of experience, | including roles as BTEC Pearson Instructor, Deputy Administrator, and Marketing
Executive at Jordan Post Company.
I serve on university committees (Academic Guidance), hold IT/English/sales perstigious certifications, and bring strengths in statistical analysis, team management, confidentiality, intellectual curiosity, and sound decision?making.

My research focuses on Digital Marketing strategies, business intelligence, E-commerce, Branding in the Digital Space, and Pedagogy in Digital Marketing. I have published peer?reviewed journal articles and Springer conference proceedings on digital influencers, packaging innovation, HR training, crisis management, and ChatGPT in decision?making.