معلومات عضو التدريس

Dr. Tahreer M. Abu Hmeidan is an Assistant Professor of Digital Marketing at the Faculty of Business, Applied Science Private University, Jordan. She holds a PhD in Digital Marketing from the University of Bedfordshire, United Kingdom, where her doctoral research investigated the influence of digital marketing on brand equity in Jordanian private hospitals.

With extensive experience in academia, marketing management, business development, and professional consultancy, her expertise bridges academic research and industry practice. Her research interests include digital marketing strategy, artificial intelligence in marketing, brand equity, consumer behaviour, social media marketing, healthcare marketing, customer engagement, and digital transformation.

She has contributed to scholarly publications in international journals, edited books, and conference proceedings. Alongside her research, she is actively involved in curriculum development, academic quality assurance, international collaboration, community engagement, and industry-oriented student development initiatives.

PhD University of Bedfordshire, UK 2023 Digital Marketing
MBA Amman Arab University, Jordan 2012 Business Administration
Bachelor's Degree Yarmouk University, Jordan 2003 English Language and Literature, Minor in French

Assistant Professor of Digital Marketing Applied Science Private University 2023?Present
Digital Marketing Lecturer SAE Institute, Amman 2020?2021
Digital Marketing Trainer IGIT, Amman 2021
Digital Marketing Trainer Jordan Youth Innovation Forum 2020
Digital Marketing Trainer EDAMA / USAID Project 2018

Industry experience

Digital Marketing Consultant New Hope Medical Centre, Oman 2017?2023
Marketing Consultant and Digital Marketing Lecturer EDAMA Consulting Group 2018?2023
Marketing Manager Al-Kindi Hospital 2020?2022
Marketing and Business Development Director Cambridge Weight Plan, Jordan 2018?2020
Marketing and Sales Manager Jordan Airmotive Ltd. (JALCO) 2015?2018
Marketing and Sales Director Gardens Hospital 2013?2015
Marketing and PR Assistant Manager Specialty Centre for Fertility and Genetics 2003?2013

Digital Marketing; Artificial Intelligence in Marketing; Consumer Behaviour; Brand Equity; Social Media Marketing; Healthcare Marketing; Customer Engagement; Brand Authenticity; Influencer Marketing; Digital Transformation; Customer Relationship Management; Electronic Word of Mouth (eWOM); Sustainable Marketing; Marketing Strategy; AI-Driven Personalization; Integrated Marketing Communication